Marketing Wellness Internally

With healthcare costs on the rise, many businesses are trying to improve employee health through wellness programs. Employee engagement is the biggest factor in the success or failure of a wellness program, but it is often difficult to get employees engaged.

The fact is your employees want to be healthy. They want to change and they will change if structure is there to support their health. How do you engage your employees? It’s the same concept that your business uses to get customers engaged. It’s all about marketing.

You have to help your customers understand why they need your product or service. You have to make sure that your customers are aware of your product or service. You have to help them understand the value. You even have to support them to make sure that they are educated on your product or service so they know how to purchase and how to use it properly.

The same principles apply to wellness. You have to help your employees understand the need for changes in health in order to improve your company’s healthcare costs. You have to make sure that they are aware of the control they have over their health and the effects on their costs. You have to support them to make sure that they are educated on health so that they can participate and be successful.

Just like your customers want to use your product or service, your employees want to participate in wellness programs. Your business is successful because you are filling an important need for your customers. Your employees have an important need too. They have a need to be healthy. By applying the same tactics, you can successfully market your wellness program to your employees and they will buy in.

When employee needs are in line with company needs, it makes sense to make the investment. Just as you make an investment to keep your clients happy, investing in your employees is a good idea. Clients continue to be paying customers because they are happy. Employees continue to be good workers when they are happy and healthy, which also keeps your company moving in the right direction. In fact, with more energy employees can be more productive. With better health, they cost your company less while providing even better results.

Marketing to your customers is all about communication and understanding their needs. As you listen and provide quality, they buy in and everyone is happy. Marketing wellness to your employees has the same affect. Wellness is going to keep your good people doing good work and save your company money, which will keep your company on the path to success.

The key is to communicate the message to your employees in order to get them engaged. When customers are engaged, your business will be successful. Marketing helps you achieve that success. You also need employees to be engaged for your business to be successful and internal marketing is the key.